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Anatoly Makeshin, Gründer von NJoy Payments, empfiehlt 5 Technologien zur Steigerung des Online-Umsatzes

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A small manufacturer’s or merchant’s website can be an excellent complement to their sales on marketplaces. The founder of an innovative PSP provider NJoy Payments Anatoly Makeshin recommends the techniques and services you’ll need to make your website an effective and modern sales tool, differentiating it advantageously from competitors.

1) Zielgruppengewinnung für die Website: Standard search engine optimization (SEO) for keywords related to your products is essential. However, what’s even more critical is the need to distinguish yourself from other merchants. Your product descriptions shouldn’t resemble standard Amazon product listings; they should possess a unique edge. For example, IT companies can assist in creating a 3D model of your product, allowing buyers to rotate it in space and inspect it from all angles before making a purchase. NJoy Payments recommends integrating a one-click payment widget for impulse buyers, as approximately half of online purchases are impulsive. It’s also beneficial to have engaging content on your site, such as videos showcasing your product and highlighting its differences from competitors.

2) Umwandlung von Suchanfragen in Käufe: It’s crucial that customers can find what they need on your site. AI-powered search is the ideal solution for this purpose. Traditional text-based searches may fail to yield results if a specific word is not present in the product description. In contrast, AI-based searches can identify semantically relevant terms and offer options like PC, laptop, or tablet for a search term such as “computer.” AI search can also rectify grammatical errors in searches, such as in the name of a French wine, which a user might misspell without knowledge of the language. AI search is forward-looking, with ongoing developments that will enable product recommendations based on image similarity rather than identical keywords.

3) Praktische Authentifizierungsdienste: Every merchant desires to understand their customers to provide personalized offers. However, most people find it irksome when each merchant requests them to fill out online forms and provide personal information. It’s far more convenient when a universal authentication service is available, where the individual is already registered. By collaborating with such an institution to utilize their ID on your store’s website, you enhance customer convenience. They won’t waste time completing forms, and you’ll still possess their information to make personalized offers. Some payment services, like Apple Pay and Visa Checkout, already offer pre-filled forms, and NJoy Payments is actively working on similar solutions.

4) Zuverlässiges Internet-Acquiring: Im Gegensatz zum herkömmlichen Einkaufen sind Online-Einkäufe rund um die Uhr möglich. Daher ist es von entscheidender Bedeutung, einen zuverlässigen Zahlungsanbieter zu haben, der reibungslos und ohne Störungen funktioniert. Schlägt eine Online-Zahlung fehl, ist der Käufer enttäuscht und wendet sich möglicherweise an einen anderen Händler. Manche Kunden zahlen lieber mit Debit- oder Kreditkarte, andere bevorzugen Banküberweisungen. Manche mögen elektronische Geldbörsen wie PayPal bequemer finden, während andere sich für Überweisungen über das europäische SEPA-System entscheiden. Beispielsweise wird NJoy Payments fertige BNPL-Lösungen mehrerer Anbieter anbieten, die es Kunden ermöglichen, Waren in Raten zu bezahlen. Je breiter das Angebot an verfügbaren Zahlungsmöglichkeiten ist, desto mehr können Sie den Online-Umsatz steigern.

5) Rechtzeitige Lieferung: Following the surge in online order deliveries during the pandemic, customers have become increasingly demanding regarding delivery times. In the food and grocery sector, some services even offer ultrafast (within 15 minutes) delivery. If your products are not related to food, customers may still expect prompt delivery. To boost online sales, it’s crucial to have a logistics partner that ensures timely delivery. This could be a national postal service, owner of parcel lockers, or a courier delivery company in regions where your online customers reside. As with internet acquiring, offering a variety of delivery options gives customers more choices.

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